MBA501 Dynamic Strategy and Disruptive Innovation Report 3 Sample

MBA501 Dynamic Strategy and Disruptive Innovation. Ass 3

Your task

Individually, you are required to complete a comprehensive analysis of Dicker Data (https://www.dickerdata.com.au) in the context of disruptive innovation (workshop 09), corporate entrepreneurship (workshop 10), and strategic leadership (workshop 11 and 12). Based on the analysis, you must develop recommendations for this company.

Assessment Description

This assessment focuses on strategies firms could adopt to face the challenges coming from disruptive innovators and how firms can become disruptors. You must explore different types of potential disruptors and disruptive ideas emerging in the company’s industry that may impact Dicker Data. You should analyse and recommend strategic entrepreneurship and corporate venturing related initiatives that would encourage innovation at this firm. Finally, you should review the CEO’s approach, behaviour, and actions in the context of strategic leadership related concepts discussed during the subject.

Assessment Instructions

A. Disruptive Innovatrion

You need to identify trends and potential disruptors/disruptive ideas that can challenge Dicker Data. You must draw on disruptive innovation theory to justify your points. You can also identify incremental innovations that can challenge Dicker Data. Please refer to workshop 09 content to complete this section.

B. Corporate Entrepreneurship

Identify issues that seem to stifle innovation at Dicker Data. You must recommend strategic entrepreneurship and corporate venturing related initiatives Dicker Data can adopt to enhancecorporate innovation and motivation among employees. Your recommendations should allow the company to effectively face potential disruptors and/or become an industry disruptor in its own right. Be sure to engage scholarly views on strategic entrepreneurship and corporate venturing to support your points. Please refer to workshop 10 content to complete this section.

C. Strategc Leadership

Review the Dicker Data CEO’s actions and behaviour in the context of strategic leadership actions discussed in workshop 11. Identify the leadership actions that strengthen the strategic direction of the firm. Provide recommendations to Dicker Data’s CEO on strategic leadership aspects that he can improve. Essential to incorporate strategic leadership related literature into the discussion. Please note, the focus is “strategic leadership,” not general leadership related concepts. You can draw on corporate leaders as examples. In preparing for this assessment, you must note the following aspects:

o The video recording should not exceed 10 minutes.

o Video presentation instructions:

▪ A PowerPoint or any other visual tool such as Prezi is required.

▪ Necessary to see your face clearly – video recordings without a clear view of your face will not be marked.

▪ When developing the video, KBS expects MBA students to provide a professional presentation – be sure to consider the background, appearance, lighting, background noise, etc.

▪ This is a presentation, not an assessment of how well you can read, so avoid reading from a text.

o Study the attached assessment rubric carefully.
o Watch the assignment briefing webinar conducted by the Subject Coordinator – refer to the subject welcome message from the Coordinator for the date and time.

Solution

Slide 1

Introduction

• Dicker Data, the Australian distributor of software and hardware (Dickerdata 2022). 
• Disruptive innovation, corporate entrepreneurship, and strategic leadership in Dicker Data
• Recommendations to tackle challenges

SN 

As per MBA Assignment Expert Overview, Dicker Data, the ICT solution provider to the reseller partners in Australia, enables hardware, software, IoT, and cloud solutions to the organisations involved in the Australian ICT industry. The trusted advisor to the partners helps them to ensure innovation and growth. The significant challenges due to disruptive innovation occurring in the modern business environment develop potential disruptors for Dicker Data. Evaluating the theories related to disruptive innovation will help understand how the organisation can become a disruptor. The aspects related to corporate entrepreneurship and strategic leadership will also be analysed to suggest potential recommendations to tackle the challenges.  

Slide 2

Disruptive Innovation in Dicker Data 

• The rapid evolution of technologies in the Australian ICT industry 
• Risks related to supply constraints due to modern technological interventions
• High connectivity, security, and information system improvement (Elgammal 2022).

SN

The trends in the market can help to identify the disruptors for Dicker Data. As the company focuses upon hardware and software solution development for the ICT industry in Australia, it has to face innovative disruption. The rapid evolution of modern technologies in the Australian ICT industry has developed significant challenges for the company to adopt the new technologies to ensure its position in the competitive market. The disruptive trend can also be considered in the case of supply chain management. Modern technologies disrupting supply networks may increase difficulties for the company to align with the changing supply chain management process. The disruptive innovation trend for the company can also be the demand for high connectivity, security of information, and system management using emerging technologies. 

Slide 3

Disruptive Innovation in Dicker Data (Cont.) 

• The disruptive innovation theory shows the development of services based on the demands of profitable customers (HBR 2020).
• Newmarket disruption to tackle challenges 
• Allowance of innovation in organisational structure (HBR 2020).

SN 

The theory of Disruptive Innovation proposes several ways to manage the market disruptors and the challenges posed by the disruptors. Dicker Data can develop services based on the demands of the profitable customers, which will help the company avoid the needs of the down market. New-market disruption strategy proposes the competitive growth aspects through managing disruptive innovation in the emerging business. However, the adoption of disruptive innovation in the organisational structure of Dicker Data may help to align with the strategies of the market disruptors. 

Slide 4

Disruptive Innovation in Dicker Data (Cont.) 

• Incremental innovation for determination of potential disruption (Referred to Workshop 9).
• Usage of high security for information and network security 
• New features to hardware and software components 

SN 

The incremental innovation can also develop considerable challenges for Dicker Data as the increments in technological aspects may lead to unpredictable and unexpected outcomes. Innovation disruptors in the Australian market may restrict the growth of Dicker Data by adding new features to the hardware and software components and investing in high-security devices for the system, network, and information security. The incremental innovations in the technology industry can be relatively challenging for Dicker Data. 

Slide 5

Corporate Entrepreneurship in Dicker Data 

• Security of software system, information, and network 
• Risk tolerance capacity
• Motivation to excel towards innovation 

SN 

The issues which the company can face while managing innovation can be security aspects related to the software components, the data or information kept within the software, and the network. Innovation within Dicker Data can be stifled due to the aspects related to security. Apart from that, the corporate entrepreneurship within the organisation may not potentially grow due to its lack of capacity in risk tolerance and lack of motivation within the team to excel towards innovation. 

Slide 6

Corporate Entrepreneurship in Dicker Data (Cont.) 

• Facilitation of changes towards the strategic direction (Referred to Workshop 10)
• Forming new ventures through positive emphasis upon performance objectives (Waldkirch, Kammerlander & Wiedeler 2021)
• Commitment, determination, and creativity to tackle potential disruptors 

SN 

The disruption in innovation in Dicker Data can be managed through strategic entrepreneurship, where the facilitation of changes towards the strategic direction can be effective. To manage the corporate venture, the company needs to enhance the adaptive capabilities of the employees through commitment and determination. New ventures can be formed for giving a positive emphasis upon the performance of the employees. However, creativity can also lead to tackling disruptive innovation. 

Slide 7

Strategic Leadership in Dicker Data 

• The CEO's team motivation for regular production target (Featherston 2020).
• Focus on quality aspects rather than profitability 
• Anticipate challenges and focus upon market competition

SN 

The CEO of Dicker Data empowers the employees while undertaking strategic changes. The team motivation promoted by the CEO helps the company to focus upon its production target. The strategic leadership of the CEO helps the company to prioritise the quality of its services rather than profitability. The CEO anticipates challenges and focuses upon competition with a flexible attitude towards work. 

Slide 8

Strategic Leadership in Dicker Data (Cont.) 

• Determination of strategic direction (Referred to Workshop 11). 
• Balanced organisational control to establish strategic leadership (Hambrick & Wowak 2021)
• Ethical practices and motivation to team to align with strategic goals 

SN 

Strategic leadership of the CEO of Dicker Data can help to determine the strategic direction, which can be possible through evaluating the potential challenges due to innovation disruption in the market. The CEO needs to balance the organisational control, which may help ensure motivation and proper direction to the employees. The ethical practices of the CEO can also help the employees to identify and achieve strategic goals. 

Slide 9

Recommendations for the company 

• Blue Ocean strategy to tackle the challenges posed by disruptive innovation (Referred to Workshop 9).
• Corporate entrepreneurship through self-reliance, motivation, and commitment (Referred to Workshop 10).
• Strategic leadership through vision, adoption, and implementation (Referred to Workshop 11).

SN 

The recommendations for Dicker Data company to ensure its innovation, corporate entrepreneurship, and strategic leadership can help the company to achieve competitive advantage through becoming a market disruptor. Using the Blue Ocean Strategy, the company can find the low competition area to promote its innovation. The motivation to employees can help to undertake new ventures. However, the CEO can implement strategic leadership through adoption and implementation processes. 

Slide 10

Conclusion

• Depiction of proper strategies to disrupt the innovation 
• Identification of strategic leadership and corporate entrepreneurial aspects in tackling challenges
• Appropriate direction towards strategic goals 

SN 

The comprehensive analysis of Dicker Data's strategies to manage proper innovation and growth in the market has helped in understanding the concepts of strategic leadership and corporate entrepreneurship. An adequate direction to the strategic goals can help the company's CEO ensure competitive advantage so that innovation can be promoted. 

References

Dickerdata 2022, Dicker Data | Australia's Most Trusted IT Distributor, retrieved 2 February 2022, <https://www.dickerdata.com.au/>. 

Elgammal, Y 2022, The 2022 non-negotiable solutions your customers need, retrieved 2 February 2022, <https://www.dickerdata.com.au/blog/the-2022-non-negotiable-solutions-your-customers-need>.

Featherston, E 2020, David Dicker, Chair and CEO of Dicker Data, retrieved 2 February 2022, <https://www.theceomagazine.com/executive-interviews/it-electronics/david-dicker-2/>.

Hambrick, DC & Wowak, AJ 2021, ‘Strategic leadership’, Strategic Management: State of the Field and Its Future, p.337.
HBR 2020, The Essential Clayton Christensen Articles, retrieved 2 February 2022, <https://hbr.org/2020/01/the-essential-clayton-christensen-articles>.

Waldkirch, M, Kammerlander, N & Wiedeler, C 2021, ‘Configurations for corporate venture innovation: Investigating the role of the dominant coalition’, Journal of Business Venturing, vol. 36, no. 5, p. 106137.

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