Marketing
MRKT60010 Marketing Management What you need to do: 1. Briefly describe an organisation of your choice and a key marketing problem it’s currently facing. Examples may be a supplier or distribution issue, a new product launch, re-branding activities, pricing issue, or a new promotional campaign. Assume that you a
Marketing
MBA631 Digital Marketing and Communication Report Your task Individually, you are required to conduct a digital marketing audit of a company that your workshop facilitator will assign to you at the end of the week 2 class. Please note that you will need to use the same company in the third assessment. If you focus on any other company than the one your works
Marketing
MKT600/MKTG6002 Marketing Objectives: • To enhance a clear understanding of the importance of contemporary issues surrounding sustainability and their implications in marketing practices in the modern era; • To provide an overview of sustainable marketing theory and their applications to marketing
Marketing
MKTG6002/MKT600 Marketing Plan Report Objectives: • To enhance a clear understanding of the importance of marketing in modern business practices; • To develop a succinct understanding about marketing theories and their application in devising marketing strategies; • To c
Marketing
MRKT20052 Marketing Management and Digital Communications Task description: For this individual assessment, each student is required to choose a news article (from two articles to be provided on Moodle) that focuses on selected United Nations Sustainable Development Goals (UNSDGs) and answer a set of questions exploring m
Marketing
MBA631 Digital Marketing and Communication Your task Using the same company that you were assigned with in the first assessment, individually, you are required to prepare an Integrated Digital Marketing (IDM) plan and present it as a 2000 word report. Please note that If you focus on any other company than the one your wo
Marketing
MBA631 Digital Marketing and Communication Your Task As a team of 3-4 (depending on class size), prepare and deliver a 10-minute presentation on a digital marketing trend impacting marketing practice using the APAA framework. The trends will be assigned to your group at the start of the week 9 class. Assessment Description In this in-class group assessment, students will be given an opportunity to e
Marketing
MKG203 Digital Marketing Communications Context: In this assessment, you are required to read from a range of digital marketing blogs, videos, articles or industry reports and create and write an online blog of your own reflections on current digital marketing practice. To get insight into blog writing you can read a number of digital marketing blog posts. H
Marketing
Marketing Report THE ASSIGNMENT Using the knowledge and skills you have gained in your individual Assessment 2 assignments. 1. Your group must choose an existing company (from within the same industry as the subject of analysis for Assessment 2) 2. Define and justify a specific target
Marketing
MRKT20057 Global Marketing General Information Overview With globalisation, businesses are realising that there is a need to expand their target markets overseas for survival, growth and profitability. This unit builds on a series of critical marketing concepts, where you will learn how to analyse global
Marketing
MKTG6002 Marketing Report Objectives: • To develop an understanding and appreciation about the influences of micro and macro environmental actors and forces that affect an organisation’s ability to serve the needs of the target market; To develop critical analytical ability to gather and analyse relevant data to facilitate decision making;
Marketing
MRKT20052 Marketing Management and Digital Communications Task Description: Assessment 2 requires students to work in groups of up to five students on the company Ginger & Smart (www.gingerandsmart.com) in order to prepare a comprehensive marketing audit. The aim of this assessment is to conduct a systematic, comprehensive and objective analysis of the marketing activiti
Marketing
MKG203 Digital Marketing Communications Context: In this assessment, you will form groups of 3-4 students to research current digital marketing communication industry practices. Each group will choose an industry sector and analyse the digital marketing communication (DMC) strategies of two (2) organisations within that industry. Each group will submit a written report analysing and comparing the approaches taken by each organisation to
Marketing
Marketing Campaign Task: Select a communication piece from a marketing campaign. The communication piece should be for a toilet paper or toilet wipes could be a TV, digital, or print ad, or social media ad, guerrilla marketing material, etc should be from an Australian campaign in the last 12 months
Marketing
MKTG6002 Marketing. Ass 1 Marketing – Report Assessment Task This assessment requires you to complete a 1,500-word situation analysis of a company that includes an analysis of the external marketing environment, internal marketing environment and industry. Please refer to the instructions for details on how to compl
Marketing
MKTG6002 Marketing. Ass 3 Marketing – Report Assessment Task The assessment task requires you to create a 3000-word strategic marketing plan for either a product or service offered by the company you chose for assessments 1 and 2. You will draw on your situation analysis from assessment 1 and your analysis of s
Marketing
MKTG8002 Marketing Communications Part 1 Marketing – Report Assessment Guide for IMC Campaign Development Task: Individual written report (2000 words in total: 800 words for Consumer Insight Report and 1200 words for Media and Creative Strategy Report) Task Description
Marketing
MK101 Marketing Plan Report 2 Marketing – Report • This is a group assessment, and each group should consist of no more than 2 students. • Assessment 2 has two components – Your marketing plan and presenting your marketing plan. 1. Marketing Plan This task requires you to show that you are capable of applying the concepts that you studied in class in a real business setting. Assum
